Only one thing changed.
Lebesgue is an attribution-and-benchmarking dashboard with an AI Next-Steps list bolted on top. Arlo is the 20-minute weekly CMO that writes a strategic brief for your Monday morning. If you want a tool you open and scan, Lebesgue has more surface area. If you want a brief that reads the data for you and tells you what to act on, that's what we built.
Side-by-side
| Feature |  | Lebesgue |
|---|---|---|
| Format | Weekly strategic brief | Dashboard + Next-Steps list |
| Built for | Founder-led DTC brands | Shopify brands wanting benchmarks |
| Time to first value | Minutes | Days (pixel add-on + setup) |
| Integrations needed | Shopify only | 8+ sources; $99 pixel add-on |
| Learning curve | None (it's a brief) | Dashboard literacy + benchmark reading |
| Pricing | Flat subscription | $59 to $79/mo core + $99 pixel add-on |
| Output | Ranked weekly actions | Charts + Next-Steps list + benchmarks |
| Cadence | Weekly, delivered | On-demand dashboard |
The short version
Lebesgue is a dashboard with an AI Next-Steps list on the side. We are a written weekly strategic read delivered to you, not a tool you have to open and scan.
Lebesgue pricing is $59 to $79 per month, with a $99 pixel add-on for full attribution. Arlo is a flat subscription and reads your Shopify data directly, no pixel required.
Lebesgue benchmarks your brand against a market panel of other Shopify stores. That comparison data is genuinely useful, and we don't replace it. We replace the part where you had to figure out what to do with the numbers.
Lebesgue's Next-Steps feature is a short bulleted list sitting next to the dashboard. Our whole product is the written read, structured as ranked actions with context, not just bullets.
If you're a founder who opens dashboards weekly and reads charts fluently, Lebesgue might be the right fit. If you want a brief you read in 20 minutes instead, we built that.
Lebesgue is Shopify analytics with a shelf of AI features. We are Shopify strategic interpretation, written for the founder who reads, not operates.
Who should use what
Use Lebesgue if
- You want peer benchmarking against other Shopify stores in your vertical.
- You're comfortable reading dashboards and interpreting attribution charts.
- You want a cheap entry-level analytics stack and you'll stitch strategy together yourself.
Use Arlo if
- You want the read, not the dashboard.
- You want someone to rank your actions by impact, not just list them.
- You value your 20 minutes on Monday more than you value another tab to open.
Frequently asked
Is Arlo a replacement for Lebesgue?
For most founders, yes. If you chose Lebesgue for peer benchmarking specifically, you may want to keep it. For everyone who opened Lebesgue hoping it would tell them what to do, Arlo is a more direct answer to that job.
Does Arlo benchmark my brand against other Shopify stores like Lebesgue does?
Not today. Benchmarking is on our roadmap; it's not live. If peer comparison is the only reason you pay Lebesgue, keep Lebesgue for now.
What's the difference between Lebesgue's Next-Steps list and Arlo's weekly brief?
Next-Steps is a short bulleted list inside a dashboard. Arlo is a full written brief delivered weekly: what changed, what it means, what to do, ranked by impact. One is a feature, the other is the product.
Does Arlo require a pixel or extra data source the way Lebesgue does?
No. Arlo reads your Shopify data directly. No pixel add-on, no extra integration to install for the weekly brief.
What does Arlo cost compared to Lebesgue?
Arlo is a flat subscription. Lebesgue's core plans are $59 to $79 per month, and the pixel add-on is an additional $99 per month. Price is one input; what you get for it is the other.
Read more on the Arlo blog.