Arlo + Shopify Analytics
Arlo tells you what to do this week. Shopify Analytics is where you go when you want to dig deeper.
Only one thing changed.
What Shopify Analytics does well
Ships native inside Shopify. Zero setup, zero extra cost, and it's already on.
Live View during launches, drops, and flash sales. Watch sessions, cart-to-checkout ratios, and orders land minute by minute. It's the right tool when something is happening right now.
Product-level detail on demand. Sessions by landing page, sales by SKU, sell-through rate by variant, discount code performance. Any product, any date range.
Sessions by source and campaign via UTMs. The revenue-of-record view when Meta and TikTok ad dashboards disagree with each other.
Where Shopify Analytics stops
Every number is a primitive. Orders, sessions, conversion rate, repeat rate are all honest, but the work of turning 40 primitives into 'what should I do on Monday' is still yours.
Cohort retention, LTV by acquisition channel, and blended CAC are the unit economics most founders actually want. Shopify Analytics requires the $399 per month Advanced plan, a third tool, or a spreadsheet to get them.
Nothing is ranked. The dashboard treats every metric as equally important, and you're on your own to decide which one shifted this week in a way that matters.
No weekly cadence. It's a dashboard that waits for you to open it. In a week you ship a new product, run a promo, and answer 200 DMs, most founders don't.
Where Arlo picks up
We read every number in your Shopify data and do the interpretation Shopify Analytics leaves to you. By Monday morning you know what changed last week, why, and the two or three ranked actions for this week.
The brief is the decision. It's not a preview, not a starting point, and not a draft to confirm before you act. 20 minutes of reading replaces the Monday dashboard scan.
When you want to go deeper on a specific lever Arlo flagged, Shopify Analytics has the product-level and channel-level detail waiting. Arlo tells you the lever; the dashboard shows you exactly how it moved.
Flat subscription. No $399 per month Advanced plan upgrade required to get a strategic read out of your own data.
A real week running both
Arlo and Shopify Analytics answer different questions. Arlo answers 'what should I do this week,' ranked and delivered. Shopify Analytics answers 'show me more about X,' whichever product, campaign, or cohort you want to understand at a deeper level. A real week uses both, and they don't step on each other.
- Monday morningArlo
Read the brief. 20 minutes. It tells you what moved last week, why, and the two or three ranked actions for this week. The brief is the decision, act on it.
- Tuesday to ThursdayShopify Analytics
Go deeper on what Arlo flagged. If the brief said 'email drove 40% of revenue last week, up from 28%,' Shopify Analytics is where you see which specific campaigns did it, which products they lifted, and which landing pages converted. Arlo points at the lever; the dashboard shows you exactly how it moved.
- During launches and promosShopify Analytics
Live View. Shipping a drop, running a flash sale, or watching an influencer post go live. Arlo is weekly; Live View is minute by minute. Watch cart-to-checkout ratios and adjust ad spend in real time.
- Following MondayBoth
The loop repeats. Arlo reads everything Shopify Analytics recorded all week, ranks it by what changed and what to do about it, and writes it back to you as next Monday's brief.
Why stack them
Shopify Analytics is the full truth of your store. Every product, every session, every channel, every day. It never leaves the stack.
Arlo is the weekly strategic read on top of that truth. Ranked, delivered, 20 minutes.
Use Arlo to know what to do. Use Shopify Analytics when you want to dig deeper into one specific thing. The jobs don't overlap.
If you were going to upgrade to Shopify Advanced at $399 per month just for custom reports, consider Arlo first. Same price tier, opposite job.
Read more on the Arlo blog.