The ecommerce analytics platform that tells you what to do next.
Most analytics tools hand you dashboards and leave the thinking to you. Arlo reads your Shopify store's data and sends one weekly report: what changed, why it matters, and what to do about it.
Free for 14 days. Then $47/month.
What an ecommerce analytics platform actually does
You're probably looking at five tabs right now. Shopify says revenue is fine. GA4 says traffic is up. Meta says your campaign is winning. Klaviyo says email is healthy. Your gut says something is off.
That's the problem an ecommerce analytics platform exists to solve. It pulls sales, traffic, customer, and marketing signals into one picture so the numbers stop contradicting each other. Most founders don't have a data shortage. They have a decision shortage.
Where most platforms stop at the picture, Arlo writes the read. Arlo is an AI marketing analyst for Shopify stores, built for founder-led DTC brands. It reads your store's sales, traffic, customer, and product data and writes the 20 Minute CMO: a weekly report on what changed, why it matters, and what to do next, ranked by urgency and dollar impact.
| System | What it tells you | What it misses |
|---|---|---|
| Shopify reports | Sales and store-level performance | Why performance changed |
| GA4 | Web behavior and traffic patterns | Everything past the website |
| Ad platforms | Their own reported performance | Cross-channel truth and repeat behavior |
| Arlo | What changed, why, and what to do next | It reads your data weekly, not in real time |
Inside the report
This is what Arlo sends you every week.
What happened this week. And what it actually means.
Read it or listen to it. Either way, it takes less time than your morning coffee.
Only one thing changed.
Every week, a clear list of what to do. Ranked.
Prioritized by urgency and dollar impact. Each one tells you what to fix, what to stop, and what it's worth.
Your wins this week, and why they matter.
Arlo spots what's working so you know what to protect, not just what to fix.
What founders say about Arlo
“I have been using Arlo for about a month now. Installation could not have been easier and the UI is really well laid out. The weekly reports cover a solid range of topics, diving deeper than I expected. Next steps are clear and prioritized based on level of effort and impact to the business, making them easy to action. Overall, this is a great tool!”
Rachel Kaplan Grossman
CEO, H-PROOF
“Easy set up and use. I love how customizable it is!”
Rowena Scherer
Founder, eat2explore
“Really user friendly. I love the weekly insights. Has saved me a ton of time.”
Lindsay Wynn
Founder, Momotaro Apotheca
How to judge any ecommerce analytics platform
Demos are theater. Clean charts and a polished rep tell you nothing about whether the numbers hold up when an API changes. Ask these questions in every demo, including ours. If a vendor gets uncomfortable when you ask about connector maintenance or data freshness, that is useful information.
| Capability | Question to ask the vendor |
|---|---|
| Native connectors | Which data sources do you connect to natively today? |
| Connector maintenance | Who fixes the pipeline when an API changes, and how fast? |
| Data freshness | How quickly does source data show up in the platform? |
| Unified view | Can I see marketing, sales, customer, and product data together? |
| Actionability | What does the platform do to turn insights into next steps? |
| Reliability alerts | How do I find out when a data source breaks? |
Arlo's answers, for the record: it connects to Shopify natively, syncs on its own with nothing to configure, and its entire output is the next-steps list. If a report ever looks wrong, you have a direct line to the founding team.
Weighing specific tools?
We keep honest comparison pages for the tools founders ask about most, including where a dashboard beats Arlo.
Arlo vs Triple Whale
Triple Whale is the dashboard. Arlo is the decision.
Arlo vs Lebesgue
Lebesgue shows you the dashboard. Arlo writes the read.
Arlo vs Polar Analytics
Polar is the premium dashboard stack. Arlo is the founder's weekly read.
Arlo vs Lifetimely
Lifetimely tells you what every customer is worth. Arlo tells you what to do this week.
Arlo + Shopify Analytics
Shopify Analytics shows you the data. Arlo tells you what to do with it.
Arlo + Shopify Sidekick
Sidekick answers questions in the admin. Arlo writes the weekly strategic read.
Early access pricing. Limited to 100 stores.
Arlo Founder
Your weekly strategic marketing report, built from your Shopify data.
Common questions
What is an ecommerce analytics platform?
It is software that pulls your store's sales, traffic, customer, and marketing data into one place so you can see the whole business without stitching reports together. The good ones go past charts and help you decide what to do. Arlo takes that last step for you: it reads the data and writes a weekly action list in plain English.
Is Arlo a Shopify analytics tool?
Yes. Arlo installs from the Shopify App Store and reads your store's data directly, so setup takes about three minutes. The difference from most Shopify analytics tools is the output. Instead of another dashboard, you get one weekly report with actions ranked by urgency and dollar impact.
How is Arlo different from GA4 and Shopify's built-in reports?
GA4 tracks web behavior and Shopify tracks orders, but neither connects the two and tells you what to do about it. Arlo sits on top of your store data and does the interpretation: what changed this week, why it matters, and which action to take first. Many founders keep GA4 and Shopify reports running and use Arlo as the layer that turns them into decisions.
How much does it cost?
Arlo is $47 a month after a 14-day free trial. There is one plan, it includes the full weekly report, and you can cancel whenever you want.
Do I need an analyst or a data team to use it?
No. Arlo is built for founders who run the store themselves. If you can read an email, you can use it. The report is written in plain English and takes about 20 minutes a week.