Arlo + Shopify Sidekick
Arlo tells you what to do this week. Sidekick helps you do it.
Only one thing changed.
What Shopify Sidekick does well
Lives in the Shopify admin as a chat icon. Zero install, zero extra login, free on every plan including Basic.
Executes admin tasks on request. Create and edit products, build discount codes, spin up customer segments, draft email campaigns, tag orders, duplicate listings. Sidekick does the work while you describe it in natural language.
Writes content on demand. Blog drafts, product descriptions in a chosen tone (expert, supportive, playful, persuasive), email subject lines, FAQ pages. Useful when you need a passable first draft in 30 seconds.
Answers specific data questions with citations. 'How were sales last weekend,' 'which product converted best this month,' 'what is my repeat customer rate.' Links to the underlying report so you can verify or drill in.
Where Shopify Sidekick stops
Sidekick is reactive. It answers what you ask and does what you tell it. If you don't know what to ask or what to do this week, it won't tell you.
No cadence. Every session starts from zero. There's no written record you can forward to a partner, save in a doc, or reread in two weeks.
No ranking. Ask 'how's the store doing' and Sidekick gives you a paragraph of numbers. It does not rank the two or three things to act on this week by impact, because that isn't the shape of the product.
Cannot see data outside Shopify. Ad spend in Meta or TikTok, email performance in Klaviyo, customer survey responses, anything not in your admin is invisible to Sidekick.
Where Arlo picks up
We read your Shopify data on a weekly cadence and write you a strategic brief. A document you can skim, forward, save, and reread, not a chat thread that evaporates when you close the tab.
We rank the actions for the week by impact. You don't have to know what to ask. That's the job.
We interpret what moved and why. Sidekick tells you sales were up 12%. Arlo tells you sales were up because your email flow finally hit the repeat-buyer segment, and ranks doubling down on that segment as this week's top action.
Sidekick is the best possible executor of the actions Arlo surfaces. We tell you what to do; Sidekick helps you actually get it done inside the admin.
A real week running both
Arlo and Sidekick are built for different jobs. Arlo is a written brief that arrives Monday morning with the ranked actions for the week. Sidekick is a chat assistant inside the Shopify admin that executes tasks and answers ad-hoc questions on demand. A real week uses Arlo to decide what to do, then uses Sidekick to actually get it done.
- Monday morningArlo
Read the brief. 20 minutes. It tells you what moved last week and the two or three ranked actions for this week. The brief is the strategic read, delivered and decided. Nothing to ask Sidekick about what happened; Arlo already did that interpretation for you.
- Monday to WednesdayShopify Sidekick
Act on Arlo's brief. If the brief said 'build a winback flow for the repeat-buyer segment,' open Sidekick in the admin and describe what you need: create the segment, draft a three-email sequence, write the subject lines in a supportive tone. Sidekick builds the assets while you describe them.
- Throughout the weekShopify Sidekick
Operational questions come up in the flow of work. How much inventory is left on the hero SKU? Did the discount code you launched Tuesday get used? How many customers are in the new winback segment? Sidekick answers in the admin, cited, no context switch.
- Following MondayBoth
The loop repeats. Arlo reads the week's data and writes Monday's brief with the next set of ranked actions. Sidekick waits inside the admin to help you execute them.
Why stack them
Sidekick is the best possible executor inside the Shopify admin. It creates products, builds segments, drafts email sequences, and writes product copy on request.
Arlo is the weekly strategic read that tells you what to execute in the first place. Ranked, delivered, 20 minutes.
Use Arlo to decide what to do. Use Sidekick to actually do it. Different jobs, zero overlap.
Both ship with Shopify. Sidekick is free on every plan. Arlo sits on top as your Monday morning read.
Read more on the Arlo blog.