Arlo vs Triple Whale
Triple Whale is the attribution stack. Arlo is the Monday morning read.
Only one thing changed.
Triple Whale is the attribution stack for brands running $100k+ a month across Meta, Google, TikTok, Klaviyo, and a subscription tool. It's built for the media buyer or growth lead sitting inside the dashboard every day. Arlo is a different job. We read your Shopify data and write you a short Monday morning brief on what actually changed, with the two or three things to fix, defend, or double down on next.
Side-by-side
| Feature |  | Triple Whale |
|---|---|---|
| Core job | Decide what to do Monday | Know which ad drove the sale |
| Format | Weekly strategic brief | Dashboard + attribution platform |
| Built for | Founder-led DTC brands | Scales to $100k+/mo multi-channel brands |
| Time to first value | Minutes | Two to three weeks to trust the numbers |
| Integrations needed | Shopify and Meta Ads | 60+ sources (Meta, Google, TikTok, Klaviyo, Recharge, Amazon) |
| Attribution approach | Strategic read on Shopify data | Triple Pixel + Sonar CAPI + Total Impact multi-touch |
| Learning curve | None (it's a brief) | Steep; attribution trust curve takes weeks |
| Pricing | Flat subscription | Free tier; Starter $179/mo; Advanced $259/mo; Custom from $539/mo (GMV-tiered) |
| Output | Ranked weekly actions with reasoning | Dashboards, custom SQL, agent-driven alerts |
| Cadence | Weekly, delivered to your inbox | On-demand dashboard + real-time alerts |
The short version
Triple Whale is the attribution stack for brands running $100k+ a month across Meta, Google, TikTok, and Klaviyo. Triple Pixel captures first-party identity, Sonar pushes enriched events back to the ad platforms server-side, and the Moby Agents suggest budget reallocations and creative briefs. We are the founder's weekly read sitting on top.
Triple Whale's sweet spot is the media buyer or growth lead running multi-channel paid spend every day. That person opens the dashboard, trusts the attribution model, and makes the calls. We built Arlo for founders who do not have that person yet, or who have that person but still need the weekly strategic read for themselves.
Triple Whale's attribution, by its own design, more closely ties back to what Meta and Google report. That is useful when you want the ad platforms to be right. We read your Shopify data after the fact and write you a founder-to-founder pulse on what actually changed in revenue, margin, new customers, and retention, ranked and reasoned.
If your media buyer already runs Triple Whale every day, keep it. We sit on top as the founder's Monday layer so you stop opening 12 tabs to find out whether last week was actually good. If you are not there yet, start with Arlo alone and add Triple Whale when you have a full-time media buyer to put inside it.
Who should use what
Use Triple Whale if
- You run $100k+ per month on paid across Meta, Google, TikTok, and retention tools like Klaviyo or Recharge.
- You have a media buyer, growth lead, or data person who lives inside the dashboard.
- You need a first-party attribution stack (Triple Pixel + Sonar + Total Impact) that the ad platforms can consume server-side.
- You want Moby Agents to suggest budget reallocations, creative briefs, and lifecycle triggers inside one tool.
Use Arlo if
- You're the founder doing the CMO job yourself, or you have a growth team but still need the read for yourself.
- You want a weekly brief you read, not another dashboard to open.
- You want to start on Shopify alone and layer complexity only when the business actually needs it.
- You want ranked actions with reasoning, not 60 dashboards with 300 metrics.
A $10M brand running $150k a month on paid has a real case for both.
Triple Whale owns daily attribution. Arlo owns the Monday strategic read. Different jobs, different cadences, same Shopify data. Here is what a week using both actually looks like.
Most brands under $3M don't need both. Start with Arlo, add Triple Whale when you have a full-time media buyer. Brands $3M to $10M can go either way depending on whether that media buyer exists yet. Above $10M with real paid volume, both earn their spot for different people on the team.
A week using both
- Monday 8amFounder
Reads Arlo. Decides the two or three priorities for the week and sends them to the team in one message.
- Monday 9amGrowth team standup
Opens Triple Whale. Pulls yesterday's ROAS and Sonar-enriched CAPI signal by channel. Picks which budgets to shift against the founder's priorities.
- Tuesday to FridayMedia buyer
Lives inside Triple Whale. Watches Total Impact multi-touch, runs creative tests, adjusts audiences. Moby Agents flag anomalies in real time.
- Friday afternoonFounder
Arlo surfaces what actually changed this week in revenue, margin, new customers, and retention. No dashboard open, no tab switching.
- Monday 8am (next week)Founder
Reads Arlo again. Compares last week's three priorities against what actually moved. Resets the week.
Who touches what
| Role | Arlo | Triple Whale |
|---|---|---|
| Founder / CEO | Reads the Monday brief. Sets the week's three priorities. | Rarely logs in. May get a weekly digest email but not the primary user. |
| Media buyer / growth lead | Reads the Monday brief alongside the founder. Aligns spend to priorities. | Lives inside the dashboard. Runs daily attribution, budget calls, creative testing. |
| Retention / lifecycle | Gets the Monday brief. Aligns Klaviyo and Recharge flows to the week's priorities. | Checks LTV, subscriber, and cohort dashboards. Uses Moby Agents for lifecycle triggers. |
| Finance / ops | Uses the brief for the Monday standup and board updates. | Not a primary user. Pulls the occasional custom-SQL export when asked. |
Frequently asked
Is Arlo a replacement for Triple Whale?
No. Triple Whale is a dashboard and a revenue-attribution stack (Triple Pixel, Sonar server-side CAPI, Total Impact multi-touch, Moby Agents) for brands running $100k+ a month across multiple channels with a media buyer or growth lead inside it every day. Arlo is a weekly strategic brief for the founder. If you have both roles, run both tools.
How is Arlo different from Triple Whale's Moby Agents?
Moby Agents live inside the Triple Whale dashboard and execute analytical workflows (budget reallocation, creative briefs, lifecycle triggers) when triggered. Arlo is a written strategic brief that arrives in your inbox every Monday whether you ask or not. Moby is inside-the-tool action. Arlo is founder-layer direction. Cadence is the product.
My brand spends $100k+ a month on paid. Do I still need Arlo?
Probably yes. Triple Whale will tell your media buyer which ad got credit for the sale. Arlo will tell you, as the founder, whether your whole business is growing, defending, or quietly breaking, and rank the two or three things to act on this week. Attribution and strategy are different jobs.
What does Arlo cost compared to Triple Whale?
Arlo is a flat subscription, same price whether you do $500k or $50M. Triple Whale prices on GMV: Free tier, $179/mo Starter (up to $2M GMV), $259/mo Advanced ($2M to $5M+), and Custom from $539/mo for $20M+ brands. Triple Whale's pricing scales with your store. Ours does not.
Arlo only reads Shopify. Isn't that a limit vs Triple Whale's 60+ integrations?
It's a choice. Shopify-only today means three-minute setup, no pixel to install, no CAPI to wire up, and sharper output because we work from one source of truth. Triple Whale's 60+ integrations are what you need if your job is attribution across every channel. Ours is not. We layer on top.
Read more on the Arlo blog.