The 20 Minute CMO Blog

Weekly reads for Shopify founders who want to understand their store without living in a dashboard.

Meta Ads ROAS Is Broken. Here's What DTC Founders Should Actually Track Instead.
Blended ROAS is a legacy metric from an earlier era of paid media. Four metrics that tell you what ROAS pretends to — new customer CAC, contribution margin per new customer, payback period, incremental lift.
Apr 16, 202618 min read
meta-adsroascac
How to Diagnose a Sudden Revenue Drop in Your Shopify Store
Five ordered steps, a 30-minute checklist, and a symptom-to-root-cause table. How to turn a panicked revenue drop into a structured investigation — not a faster wrong answer.
Apr 12, 202617 min read
revenue-dropdiagnosticsshopify
How to Run a Weekly Growth Review When You Don't Have a CMO
A 30-minute weekly ritual for DTC founders at $1M–$10M. Five questions, three decisions, no dashboard theatre — how to close the gap without hiring.
Apr 10, 202617 min read
weekly-reviewgrowthdtc

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