Paid Ads & Acquisition

Meta, TikTok, and Google ad strategy for Shopify brands — budgets, creative, ROAS, and when to kill or scale a campaign.

9 articles

10 Black Friday Marketing Strategies for 2026
Boost your 2026 sales with these 10 actionable Black Friday marketing strategies for DTC brands. A founder's playbook on email, ads, CRO, and more.
June 202620 min read
Growth Strategy Paid Ads & Acquisition
Facebook Ad Copywriting: DTC Guide to High Conversions
Boost sales with our Facebook ad copywriting guide. Learn to craft high-converting hooks, headlines, & CTAs. Drive real revenue for your Shopify DTC store in
June 202615 min read
Paid Ads & Acquisition Conversion & Copywriting
Multi Touch Attribution Model
Multi touch attribution model - Master multi-touch attribution models. Compare Shopify options & get clear insights without a data science team. Simplify your
June 202614 min read
Analytics & Attribution Paid Ads & Acquisition
Advertising in E Commerce: A Founder's Guide for 2026
A complete guide to advertising in e commerce for Shopify founders. Learn to choose channels, set budgets, measure KPIs, and scale profitably in 2026.
May 202615 min read
Paid Ads & Acquisition
Run Profitable Ads on TikTok for Shopify
Ads on tiktok - Run profitable ads on TikTok for Shopify. This guide covers setup, creative, budgeting, & ROI tracking to drive real profit, not just views.
April 202613 min read
Paid Ads & Acquisition
TikTok Ad Specs 2026: A Guide for E-commerce Brands
Your definitive guide to 2026 TikTok ad specs. Get up-to-date video/image sizes, ratios, creative best practices, and export settings for DTC brands.
April 202618 min read
Paid Ads & Acquisition
New Account Acquisition: A DTC Founder's Guide for 2026
Master new account acquisition for your Shopify store. This guide covers key metrics like CAC, winning channels, and optimization strategies that drive profit.
April 202614 min read
Paid Ads & Acquisition Growth Strategy
ROAS vs ROI What Smart Shopify Founders Actually Track
Stop chasing a high ROAS that kills your profit. Learn the difference in ROAS vs ROI, when to use each, and how to build a profitable DTC measurement strategy.
April 202614 min read
Analytics & Attribution Paid Ads & Acquisition
Meta Ads ROAS Is Broken. Here's What DTC Founders Should Actually Track Instead.
Blended ROAS is a legacy metric from an earlier era of paid media. Four metrics that tell you what ROAS pretends to — new customer CAC, contribution margin per new customer, payback period, incremental lift.
April 202618 min read
Paid Ads & Acquisition Analytics & Attribution

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