Paid Ads & Acquisition

Meta, TikTok, and Google ad strategy for Shopify brands — budgets, creative, ROAS, and when to kill or scale a campaign.

17 articles

Breakeven ROAS Calculator: A Founder's Practical Guide
Breakeven ROAS calculator guide for Shopify founders: real formula, worked DTC examples, and what to do with the number once you have it.
September 202612 min read
Analytics & Attribution Paid Ads & Acquisition Growth Strategy
How to Create a Facebook Shop for Your Shopify Store
Learn how to create a Facebook Shop connected to Shopify. Follow this step-by-step guide covering setup, catalog sync, checkout, and launch tips.
August 202613 min read
Paid Ads & Acquisition
Good Advertising Copy: Principles & Examples for DTC
Learn to write good advertising copy that converts. This guide for DTC founders offers principles, examples & a checklist for revenue-driven ads.
July 202610 min read
Paid Ads & Acquisition Conversion & Copywriting
What Is a Good Cost Per Acquisition? a DTC Guide
Learn how to calculate your true cost per acquisition (CPA), what a good CPA is for DTC brands, and how to lower it for profitable growth. Actionable guide.
July 202619 min read
Analytics & Attribution Paid Ads & Acquisition Growth Strategy
Google Ads for Shopify: The Meta-First Founder's Playbook
Where Google Ads fits for a Shopify brand that runs Meta: branded search, Shopping and PMax feed setup, budget splits, and how to measure both honestly.
July 202614 min read
Paid Ads & Acquisition
MER vs ROAS vs ROI: The Marketing Efficiency Ratio for Shopify
MER, ROAS, and ROI answer different questions. Get the marketing efficiency ratio formula, breakeven MER math, and which metric should run your Shopify budget.
July 202611 min read
Analytics & Attribution Paid Ads & Acquisition
When to Kill a Facebook Ad: The Exact Numbers That Decide
Kill a Facebook ad when ROAS falls below half your breakeven (1 ÷ gross margin) after 3 days and $100 of spend. The full kill, iterate, scale framework.
July 202612 min read
Paid Ads & Acquisition
Shopify CAC Benchmarks 2026: Average CAC by Ecommerce Vertical
Median CAC for Shopify stores runs $32 to $55 depending on vertical. See 2026 benchmark bands for 7 DTC categories, plus the ceiling math that judges yours.
July 202615 min read
Paid Ads & Acquisition Analytics & Attribution
10 Black Friday Marketing Strategies for 2026
Boost your 2026 sales with these 10 actionable Black Friday marketing strategies for DTC brands. A founder's playbook on email, ads, CRO, and more.
June 202620 min read
Growth Strategy Paid Ads & Acquisition
Facebook Ad Copywriting: DTC Guide to High Conversions
Boost sales with our Facebook ad copywriting guide. Learn to craft high-converting hooks, headlines, & CTAs. Drive real revenue for your Shopify DTC store in
June 202615 min read
Paid Ads & Acquisition Conversion & Copywriting
Multi Touch Attribution Model
Multi touch attribution model - Master multi-touch attribution models. Compare Shopify options & get clear insights without a data science team. Simplify your
June 202614 min read
Analytics & Attribution Paid Ads & Acquisition
Advertising in E Commerce: A Founder's Guide for 2026
A complete guide to advertising in e commerce for Shopify founders. Learn to choose channels, set budgets, measure KPIs, and scale profitably in 2026.
May 202615 min read
Paid Ads & Acquisition
Run Profitable Ads on TikTok for Shopify
Ads on tiktok - Run profitable ads on TikTok for Shopify. This guide covers setup, creative, budgeting, & ROI tracking to drive real profit, not just views.
April 202613 min read
Paid Ads & Acquisition
TikTok Ad Specs 2026: A Guide for E-commerce Brands
Your definitive guide to 2026 TikTok ad specs. Get up-to-date video/image sizes, ratios, creative best practices, and export settings for DTC brands.
April 202618 min read
Paid Ads & Acquisition
New Account Acquisition: A DTC Founder's Guide for 2026
Master new account acquisition for your Shopify store. This guide covers key metrics like CAC, winning channels, and optimization strategies that drive profit.
April 202614 min read
Paid Ads & Acquisition Growth Strategy
ROAS vs ROI on Shopify: Why a 4x ROAS Can Still Lose Money
Stop chasing a high ROAS that kills your profit. Learn the difference in ROAS vs ROI, when to use each, and how to build a profitable DTC measurement strategy.
April 202614 min read
Analytics & Attribution Paid Ads & Acquisition
Why Your Meta Ads ROAS Is Broken (and What to Trust Instead)
Meta's dashboard ROAS overstates what your ads actually cause. The five mechanics behind the gap, and the numbers Shopify founders should trust instead.
April 202612 min read
Paid Ads & Acquisition Analytics & Attribution

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Paid Ads & Acquisition

Breakeven ROAS Calculator: A Founder's Practical Guide

How to Create a Facebook Shop for Your Shopify Store

Good Advertising Copy: Principles & Examples for DTC

What Is a Good Cost Per Acquisition? a DTC Guide

Google Ads for Shopify: The Meta-First Founder's Playbook

MER vs ROAS vs ROI: The Marketing Efficiency Ratio for Shopify

When to Kill a Facebook Ad: The Exact Numbers That Decide

Shopify CAC Benchmarks 2026: Average CAC by Ecommerce Vertical

10 Black Friday Marketing Strategies for 2026

Facebook Ad Copywriting: DTC Guide to High Conversions

Multi Touch Attribution Model

Advertising in E Commerce: A Founder's Guide for 2026

Run Profitable Ads on TikTok for Shopify

TikTok Ad Specs 2026: A Guide for E-commerce Brands

New Account Acquisition: A DTC Founder's Guide for 2026

ROAS vs ROI on Shopify: Why a 4x ROAS Can Still Lose Money

Why Your Meta Ads ROAS Is Broken (and What to Trust Instead)

Your weekly marketing direction, built from your Shopify data.