Analytics & Attribution

Make sense of your store's numbers — KPIs, attribution, reporting, and the metrics that actually drive Shopify growth decisions.

21 articles

Growth Rate Calculation for Ecommerce, a Practical Guide
Master growth rate calculation with ecommerce examples. Learn MoM, YoY, and CAGR formulas, avoid common pitfalls, and turn growth numbers into action.
July 202613 min read
Analytics & Attribution Growth Strategy
Repeat Purchase Rate: A Shopify Founder's Guide
Learn how to improve your repeat purchase rate and boost customer retention with this essential guide for Shopify founders.
July 202613 min read
Analytics & Attribution Retention & Lifecycle Growth Strategy
Boost Average Order Value: Top Tactics for 2026
Master average order value (AOV) calculations, benchmark performance, & apply high-impact tactics. Boost ecommerce revenue & unit economics in 2026.
July 202615 min read
Analytics & Attribution Growth Strategy
Shopify Performance Benchmarking: Unlock Growth 2026
Unlock growth with our guide to Shopify performance benchmarking. Define KPIs, gain insights, and prioritize actions to boost your revenue in 2026.
July 202613 min read
Analytics & Attribution Growth Strategy
Attribution Marketing Software: A Shopify Founder's Guide
Confused by marketing data? This guide explains attribution marketing software for Shopify founders. Learn models, avoid pitfalls, and get actionable steps.
July 202614 min read
Analytics & Attribution Growth Strategy
What Is a Good Cost Per Acquisition? a DTC Guide
Learn how to calculate your true cost per acquisition (CPA), what a good CPA is for DTC brands, and how to lower it for profitable growth. Actionable guide.
July 202619 min read
Analytics & Attribution Paid Ads & Acquisition Growth Strategy
MER vs ROAS vs ROI: The Marketing Efficiency Ratio for Shopify
MER, ROAS, and ROI answer different questions. Get the marketing efficiency ratio formula, breakeven MER math, and which metric should run your Shopify budget.
July 202611 min read
Analytics & Attribution Paid Ads & Acquisition
Shopify CAC Benchmarks 2026: Average CAC by Ecommerce Vertical
Median CAC for Shopify stores runs $32 to $55 depending on vertical. See 2026 benchmark bands for 7 DTC categories, plus the ceiling math that judges yours.
July 202615 min read
Paid Ads & Acquisition Analytics & Attribution
Shopify Marketing Analytics: The Founder's Complete Guide
Learn which Shopify marketing analytics actually predict profit, which tools deserve your money, and the weekly habit that turns store data into growth.
July 202615 min read
Analytics & Attribution Growth Strategy
Business Intelligence Reporting for Shopify Stores in 2026
Master business intelligence reporting for your Shopify store. This guide turns complex data into clear, actionable revenue strategies for DTC founders.
June 202614 min read
Analytics & Attribution
What Does AOV Stand for? a Guide for Shopify Stores
Wondering what does AOV stand for? Learn what Average Order Value is, how to calculate it, and actionable ways to increase it for your Shopify store's growth.
June 202613 min read
Analytics & Attribution Conversion & Copywriting
How to Choose an Ecommerce Analytics Platform for Shopify
A buying guide for founders: what an ecommerce analytics platform actually needs to do for a Shopify store, the categories to choose between, and how to decide.
June 202614 min read
Analytics & Attribution
How to Build a Data Analytic Dashboard for Your Shopify Store
The setup guide: which metrics belong on a DTC founder's dashboard, how to lay them out for weekly decisions, and what to leave off so it stays used.
June 202613 min read
Analytics & Attribution
Multi Touch Attribution Model
Multi touch attribution model - Master multi-touch attribution models. Compare Shopify options & get clear insights without a data science team. Simplify your
June 202614 min read
Analytics & Attribution Paid Ads & Acquisition
Customer Digital Journey: A DTC Founder's Action Plan
Map your customer digital journey on Shopify. Learn the key stages, metrics, and optimization tactics that actually grow revenue. Turn data into action.
May 202612 min read
Growth Strategy Analytics & Attribution
KPIs for Ecommerce: The Metrics That Actually Matter
Stop drowning in data. Learn the few essential KPIs for ecommerce that drive profit, and get actionable steps to improve them. A founder's guide.
May 202615 min read
Analytics & Attribution
Using Ecommerce Analytics Day to Day: A Founder’s Playbook
Ecommerce analytics for the day to day: the six signals to read each week, how to interpret changes, and how to turn Shopify data into a ranked action list.
April 202616 min read
Analytics & Attribution
ROAS vs ROI What Smart Shopify Founders Actually Track
Stop chasing a high ROAS that kills your profit. Learn the difference in ROAS vs ROI, when to use each, and how to build a profitable DTC measurement strategy.
April 202614 min read
Analytics & Attribution Paid Ads & Acquisition
Why Your Meta Ads ROAS Is Broken (and What to Trust Instead)
Meta's dashboard ROAS overstates what your ads actually cause. The five mechanics behind the gap, and the numbers Shopify founders should trust instead.
April 202612 min read
Paid Ads & Acquisition Analytics & Attribution
How to Diagnose a Sudden Revenue Drop in Your Shopify Store
Five ordered steps, a 30-minute checklist, and a symptom-to-root-cause table. How to turn a panicked revenue drop into a structured investigation — not a faster wrong answer.
April 202617 min read
Analytics & Attribution
A 20-Minute Weekly Growth Review Template for Shopify Founders
The exact weekly marketing review template for Shopify founders: five checks in order, time-boxed to 20 minutes, with thresholds that trigger action.
April 202611 min read
Growth Strategy Analytics & Attribution

Your weekly marketing direction, built from your Shopify data.

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Analytics & Attribution

Growth Rate Calculation for Ecommerce, a Practical Guide

Repeat Purchase Rate: A Shopify Founder's Guide

Boost Average Order Value: Top Tactics for 2026

Shopify Performance Benchmarking: Unlock Growth 2026

Attribution Marketing Software: A Shopify Founder's Guide

What Is a Good Cost Per Acquisition? a DTC Guide

MER vs ROAS vs ROI: The Marketing Efficiency Ratio for Shopify

Shopify CAC Benchmarks 2026: Average CAC by Ecommerce Vertical

Shopify Marketing Analytics: The Founder's Complete Guide

Business Intelligence Reporting for Shopify Stores in 2026

What Does AOV Stand for? a Guide for Shopify Stores

How to Choose an Ecommerce Analytics Platform for Shopify

How to Build a Data Analytic Dashboard for Your Shopify Store

Multi Touch Attribution Model

Customer Digital Journey: A DTC Founder's Action Plan

KPIs for Ecommerce: The Metrics That Actually Matter

Using Ecommerce Analytics Day to Day: A Founder’s Playbook

ROAS vs ROI What Smart Shopify Founders Actually Track

Why Your Meta Ads ROAS Is Broken (and What to Trust Instead)

How to Diagnose a Sudden Revenue Drop in Your Shopify Store

A 20-Minute Weekly Growth Review Template for Shopify Founders

Your weekly marketing direction, built from your Shopify data.